Need Content Writing Advice?  

I have had a few people ask me recently for “content writing advice” and I have begun to realize that although people know how to speak intelligently about the given subject matter of their website, they feel uncomfortable expressing it in written form.

Writing Content for Visitors

When it comes to content writing the most important thing for you to remember is that you should be writing for your visitors, not the search engines. I can’t tell you how many times I have read a page on a website and thought “Well that sentence doesn’t make any sense at all.” I like to write my content very conversationally. If someone can come visit my website and imagine my voice saying whatever they are reading, I have done my job well.

Content Writing Should Sound Natural 

So how do you give your website a voice without leaving out everything that makes content optimized? Say what you mean, not what you think sounds more professional. Now don’t get me wrong here, I don’t think it would be beneficial to you to have something like “Yo wassup. I think you’ll like my website because it’s mad fresh.” (Although to be honest, I would get a kick out of seeing something like that!) I also don’t like going to websites that say things like “Auderbean sales are through the roof because people like Auderbeans. When you own an Auderbean you have the best that there is to offer, in regards to Auderbeans.” Shoving in a bunch of instances of your main keyterm so that the search engines will love your content is only really going to accomplish one thing; You’re going to turn off your reader. To me, it is much more important to say something of substance to the person who matters (The person who will be buying the Auderbean) than to the search engines.

If your website is good and legit, you will get good rankings eventually without having to piss off your visitors. Try to remember that writing content should be a natural progression. You know the product, you know why you believe in it, so just tell it like it is. “Auderbeans are a modern convenience that I just came upon recently but can’t understand how I ever lived without them. One of my favorite Auderbean features is the fact that they provide you with adequate warmth without being smothering.” Etc. You can still work in your main keywords and make your sales pitch, all while being natural.

Content Writing Advice - Who do you trust? 

I’d also like to point out that advice on writing content is something that you should take with a grain of salt. What works for me may not work for you. Just because I have found success in being simple and natural does not mean that you will pop up into the top ten doing that as well. The important thing to remember is that there is no such thing as too much content. If you don’t feel like you have adequately gotten your point across, just add another page to your site and continue providing information! There is no right or wrong answer as far as how much content you should have on your website. Just say what you want/need to say and provide as many details as possible so that your visitors can make an informed decision.

Everything else regarding content writing advice is just opinion… and you know what they say about those….

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